What Dilhan and I worked on over the weekend was fully realizing and constructing the language of our piece. Specifically regarding how one hooks all the parts onto one base, how one assembles the tree branches together (intertwining) and how one can play with the modular pieces that we've been constructing. We created different colored fabric hooks to both hang the branches and hold intertwined branches together. We've randomly placed velcro tabs on the branches, as well on all the modular pieces to give options for connecting the stuffed pieces to the branches as well as disconnecting easily as a means of narrative building. We chose to make the modular pieces recognizably figurative but also ambigous in shape, to encourage imagination and creativity. We are in the process of making more as well. We also have begun conceptualizing our graphic identity- pictured is a rough sketch of our name and our logo. Ideally we want to have our target audience interact with the piece, which is part of our scenario concepts for tuesday. We have also put a few calls into doctors and have received some interesting feedback in terms of childrens interests in doctor office toys as well as health regulations. We've made a slip cover for all of our branches, and ideally and conceptually, we imagine all of the pieces to be covered in a washable microbacterial resistant fabric. Let us know what you think, thanks!
8 comments:
i love the treetales image! it is so whimsical and feels very appropriate. would you think about possibly adding a bit more color to it? or maybe just making it ONE color
the treetale product is finally coming together, the way it aesthetically looks would really entice a child to play and forget their worries at a doctor's office
I love the fairy tale look of the treetale logo. But it might be too sophisticated if you're targeting children. Maybe play with color.
For some reason, every time I see your project, I think of those caterpillar things I made in kindergarten. They were made of paper, and every time I finished reading a book, I would write it on one of the caterpillar humps and attach it to lengthen its body. I hope you know what I'm talking about. Anyway, I love how it turned out, but I still want to see some variety in uses. Maybe at FAO Shwartz with a kid hiding in it or something.
like everyone else, i love the logo. for some reason whenever i see your project, im scared to touch it because each pice looks very carefully arranged...
Kevin's comment/reaction is interesting--I wonder if kids would feel that way. I wonder if it would help to have more material splayed along the ground (as shown in the logo)--that way it's more accessible for children to actually work with. You could just attached a few of the roots/branches at a lower level, so more of them fell along the ground horizontally...
The logo looks great, this is the first time I've heard your calling it treetales, which I think is adorably perfect. Your modular pieces seem to be coming along as well. I think your most successful are those green felty ones with pastel fabric coming out of the center. Its rides the line between ambiguous and recognizable perfectly.
gorgeous logo! megan i see your style in that so much!...i think its very well thought out and developed and gives a great overall feeling...great work...where will that logo appear?...one each piece?...on the packaging?etc?
The graphic is so beautiful, as is the way you have arranged it! I finally see it coming together visually the way you seemed to originally have intended it. I'd love to see it go even more playful though, it still feels a bit too perfect.
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